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Undergraduate Programs
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Post-Graduate Programs

BBA (Hons) with Major in Marketing and Minor in Social Sciences

1st Year 2nd Year 3rd Year 4th Year
Winter Term: Sept. – Dec Winter Term: Sept. – Dec Winter Term: Sept. – Dec Winter Term: Sept. – Dec
1. Intro to Micro Econ
2. Mathematics I
3. Statistics I
4. Computing for Business & Economics I
5. Communication Skills		 1. Principles of Management
2. Principles of Marketing
3. English Literature / South Asian Literature in English / Modern American Literature
4. Rule of Law & Civil Society		 1. OB & HRM
2. Financial Mgmt I
3. Education and Social Development
4.  Intro to consumer Behavior
5. Language, Culture & Society/Language Gender & Power 		1. Industrial Marketing
2. Banking
3. Cost Accounting
4. Strategic Mgmt
5. Research Methods
Spring Term: Jan. – April Spring Term: Jan. – April Spring Term: Jan. – April Spring Term: Jan. – April
1. Intro to Macro Econ
2. Mathematics II
3. Statistics II
4. Computing for Business & Economics II
5. Academic Writing		 1. Marketing Management
2. Financial Accounting I
3. Creative Writing
4. Sociology		 1. Advertising
2. Financial Mgmt II
3. International Relations / Political Science
4. Business Communication
5. Business Law		 1. Entrepreneurship & SME Mgmt
2. Export Marketing
3. Supply Chain Mgmt
4. Research Project  Summer Term: May-July		 Summer Term: May-July
1. Mathematics III
2. Islamic Studies
3. .Computing for Business & Economics III 		1. Financial Accounting II
2. Psychology
3. Pakistan Economy		 1. Marketing for Services
2. Supply Chain Mgmt
3. International Political Economy